A retrospective on Peter: always wanting Moore

Whether you like him or not, Peter Moore has an undeniable charisma about him. Moore is a man that often captures the limelight, winning the favor and hatred of those who hear him.

With the recent announcement of his stepping down from Microsoft to head closer to home and work as the frontman for EA Sports, we figured it would be a good time to reflect on what Peter Moore has contributed to the industry.

The humble existence of a gym teacher wasn't enough for Moore. His complacency with the simple life was eventually abandoned as he sought more, and he rose to manage a successful sector of Reebok before moving his way into the gaming industry. Moore began his rise to fame during his time at Sega. He served as the leader of Sega's North American branch after working his way up through the company, including a role as the senior vice president where he spear-headed the Dreamcast's marketing campaign—a valuable lesson, if nothing else.

As the company faced rough times with dwindling profits and fleeting hope, Moore helped to push forward the strategy of cross-platform development for Sega, saving what was left of the company rather than running the well completely dry. Though the move remains controversial, Moore helped to salvage what was arguably a dying brand while nobly taking hits from the fans on various issues, such as the cancellation of Shenmue 2.

In 2003, Moore joined Microsoft and began making headway with some of his friends in the industry. He is credited?with being the one who helped to bring Electronic Arts onto the Xbox Live platform—a factor which likely played into his decision to move to that company now. He is also credited with being the strongest advocate for infiltrating the Japanese market and pushing for the adoption of the Japanese franchises. His progress on that front includes the arguably impressive courting of Hironobu Sakaguchi, whose new studio Mistwalker is in the process of bringing compelling Japanese content to the platform. Likewise, he also formed alliances with the likes of Square Enix and Tetsuya Mizuguchi of Q? Entertainment fame.

Over the last few years, Moore has continued to act as the face of Microsoft for a?plenty of media relations work and a significant number of industry events. Often fronting the company's entertainment-focused press conferences at shows like E3 and Microsoft's "X0" events, Moore always managed to excite us with some flashy announcements—Halo 2 and Grand Theft Auto 4 tattoos, anyone?—even if he was a tad awkward at times.

Now, just mere days after finishing his tour of duty at E3 2007, Moore will be leaving Microsoft to head to EA Sports as the acting head of the division. What will this new position bring? More enthusiastic press conference addresses, likely, and perhaps even a Madden tattoo or two. Whereever he lands, though, he will surely bring with him his charm, charisma, and "cool dad" antics to the stage.

We wish him luck with his future endeavors.

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